Sometimes, as marketers, this is one of our biggest challenges. We must make sense of the “wild enchantment” inherent in our audience so we can call each offering we have by its right name. After all, the way we think about our products can be vastly different from the way our audience thinks about them. This is why specific words matter, and for more than just SEO.
Most of us split test our copy using A/B split tests or muti-variant testing. But do you test your emails also?
Since email can make up a large portion of your sales, in fact maybe the largest part, it would seem logical to test. But I have found in talking with marketers that many don’t.
In many cases the email writing is out-sourced and a bundle of follow up email messages are purchased and testing is not considered, it is just purchased as a packet.
But when you consider the geometric affect on conversion a single word or paragraph change can make, it is something that your ought to consider as a regular test to perform.
Make follow up email testing a part of your strategy, you’ll be glad your did.
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