How to squeeze greater profits out of your email!

Brad Bortone wrote: I recently attended the MarketingSherpa Email Marketing LEAPS Advanced Practices Workshop in Boston and, though these events are always good for new information, I found myself surprised – and even outright alarmed – by one particular statistic cited at the beginning of the … [Continue Reading]

How To Be Like Oprah!

Ben Settle wrote: ...“OK Ben, how exactly can I advertise and be seen as a trusted peer???” There are lots of ways. Let’s take Oprah, for example. I’m not a big Oprah fan by any means. But the girl is an extremely savvy business woman who knoweths what she’s doing. Especially the way … [Continue Reading]

How and What Do I Sell?

Many marketers who has just started a web site or a blog don't know when to start selling to their audience. Even folks that have a seasoned web site or blog that they started just for their personal enjoyment and now realize that they have a potential source of income don't know how or when to … [Continue Reading]

Do you have a social media strategy?

John Jantsch wrote: One of the things that has become painfully clear of late is that having lots of followers does not equate into having lots of business. I know plenty of well-known, heavy hitter social media types, the ones that show up on lots of tops of Twitter lists, that are broke. I’m … [Continue Reading]

Writing Copy With Empathy That Sells!

John Carlton wrote: Empathy is not just a secret weapon in your tool kit… … it’s the freakin’ nuclear bomb of high-end communication. And it’s so powerful, because most folks simply do not possess it.  The vast majority of your neighbors and brethren think, speak and act from inside a … [Continue Reading]

Is Email Marketing Like Talk Radio?

Ben Settle wrote: Most people struggle with email marketing because they think email is … email. But it’s not. At least, not when you’re selling online. When you’re selling with email it’s far more like talk radio than it is sending an email. This is an interesting take on email … [Continue Reading]

Going Pro!

Darren Rowse wrote: Over the last three years as an online publisher, my business has undergone a complete transformation in its approach. Whereas I previously slapped some code from a couple of ad networks into my blogs’ templates and relied upon people clicking those ads to generate income, … [Continue Reading]

Focus Your Resources

Ben Settle wrote: Seems most email training is about tricks. Tricking people into opening emails. Tricking people into clicking links. Tricking people into buying. Not saying this “tactic” based selling never works. It does, for some people, no doubt about it. But I can guarantee you … [Continue Reading]

Little changes to your opt-in form can make you more money!

MarketingVox wrote: One: Create two pages with the form in different places on each page. Two: Set up an A/B Experiment test in Google Website Optimizer. "Be sure to specify the conversion page so you can determine which form gets the most signups." Three: Draft a promotion strategy for these … [Continue Reading]

Amazing Results For Little Effort

Jeffrey Rice wrote: ... one of the surprising findings from the MarketingSherpa 2011 Email Marketing Benchmark Report – that 61% of marketers do not routinely test email campaigns to optimize performance. I have written before about how marketers don't always test email even marketers that … [Continue Reading]

How To Save That Opt-Out To Your Email List!

MarketingVox wrote: How to Get Customers to Optdown Instead of Unsubscribe Two reasons users unsubscribe is because the communication is too often, or irrelevant, ... But some can be persuaded to adjust their profile to answer these complaints instead of leaving entirely - if an optdown, or … [Continue Reading]

What Causes People to Buy?

When you are writing copy, be it a sales letter, a post or an email, what do you think is the best emotion to sell to?   Ben Settle wrote: “What’s the BEST emotion to sell to with emails?” The answers are all over the map, too. Some say it’s self interest. Some say love. Others insist … [Continue Reading]

How often do you, or do you even split test your email messages?

Daniel Burstein wrote: Sometimes, as marketers, this is one of our biggest challenges. We must make sense of the “wild enchantment” inherent in our audience so we can call each offering we have by its right name. After all, the way we think about our products can be vastly different from the way … [Continue Reading]

Why Double Opt-In Email Lists?

Adam T. Sutton wrote: Yahoo! Mail, Gmail, AOL and similar providers track senders’ reputations by IP address. This is partly why sending emails from dedicated IPs (instead of IPs you share with others) is the most effective tactic for improving deliverability, according to the MarketingSherpa 2011 … [Continue Reading]

This could have a huge effect on your email deliverability!

MarketingVox wrote: Graymail is becoming increasingly a concern for ISPs and they appear to be changing, or on the brink of changing, tactics to combat it. Briefly, graymail, refers to legitimate mail that a user signed up to receive at one point, but no longer wants. It can anything from … [Continue Reading]

Are You A Professional Marketer?

Seth Godin wrote: The naive farmer farms as his parents, grandparents and great grandparents did. She plants, hopes and harvests. Anything that goes well or poorly is the work of the gods. The professional farmer measures. She tests. She understands how systems work and is constantly tweaking to improve them. When failure happens, she doesn’t […]

What A Difference A Test Can Make!

So many people go on about split testing (including myself) I think is essential to demonstrate results when available. This is an excellent article from a guest blogger on Pro Blooger ProBlogger wrote: Contrary to popular belief, you need great copywriting skills to make a successful income online. For over a year, I thought publishing […]

Writing Copy With Empathy That Sells!

John Carlton wrote: Empathy is not just a secret weapon in your tool kit… … it’s the freakin’ nuclear bomb of high-end communication. And it’s so powerful, because most folks simply do not possess it.  The vast majority of your neighbors and brethren think, speak and act from inside a confining little echo chamber where […]

Do You Know If Your Tests Are Giving You Good Data?

When you run tests on your web site, do you calculate the statistical validity of your tests? Whoa you say, I not sure what you just said. It really isn’t that complicated, just a few big words, but very important words.   Amanda Dhalla writes: According to the 2011 Marketing Sherpa Landing Page Optimization Benchmark […]

How and What Do I Sell?

Many marketers who has just started a web site or a blog don’t know when to start selling to their audience. Even folks that have a seasoned web site or blog that they started just for their personal enjoyment and now realize that they have a potential source of income don’t know how or when […]

Why Double Opt-In Email Lists?

Adam T. Sutton wrote: Yahoo! Mail, Gmail, AOL and similar providers track senders’ reputations by IP address. This is partly why sending emails from dedicated IPs (instead of IPs you share with others) is the most effective tactic for improving deliverability, according to the MarketingSherpa 2011 Email Marketing Benchmark Report. Many smaller companies, though, cannot […]

Focus Your Resources

Don’t waste your time and money (resources) chasing people who don’t want what you are selling. Learn to focus your resources.

Is Email Marketing Like Talk Radio?

Ben Settle wrote: Most people struggle with email marketing because they think email is … email. But it’s not. At least, not when you’re selling online. When you’re selling with email it’s far more like talk radio than it is sending an email. This is an interesting take on email marketing, but one that I […]